3 Hour Course
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Course ID: CE-20-3-888AR
Approved By: State of Arkansas Real Estate Commission
In this core course for 2019, real estate salespersons and brokers will review advertising best practices for print media, online platforms, as well as audio and other visual means. Guidelines and regulations from Arkansas Real Estate Commission, National Association of REALTORS, Federal Trade Commission, and various individuals will be covered.
This 3 hour course meets the advertising review continuing education requirement. Three (3) hours of real estate broker and salesperson licenses must be spent on the 2019 required topic of advertising for license renewal. One (1) hour must be dedicated to the annual required topic, which is “limiting risk to preserve personal safety for agents and clients”. Another three (3) hours on the 2019 recommended topic, “best practices in real estate cooperative brokerage” are required, for a total of 7 CE hours.
Section One deals with the basics. Who is taking this course and why? We outline the core identifiers required on all advertisements, which will carry on as a recurring theme throughout the course. Next are some guidelines and reasons for putting together an internal policy on advertising for one's brokerage firm or business. We'll review such important laws as AREC Regulation 10.5, the Fair Housing Act, as well as the responsibilities of the Principal Broker.
Section Two explores advertisements in traditional media. A series of real case studies will be discussed with special attention on the importance of identifying the brokerage firm in ads. Best practices for print, audio and radio, and film based advertising will be explained. To help you better visualize these practices, a video on video advertising (so meta) interludes the section. Then, print media examples are analyzed.
Section Three covers all the various rules and problems arising with regard to online/digital advertising. This section delves into online best practices, social media guidelines, avoiding common pitfalls, applying requirements to mobile apps, and IDX rules. Last in this section are two other important issues real estate professionals should know: what to do when advertising personal property, and how to go about making changes to ads already in circulation.
After each section there will be a quiz of 10 questions each.